I started at BBDO the very next day after graduation, and in the middle of the 2008 recession I happened to be that lucky junior writer who had to work on everything: from leaflets and wobblers to TVC's. Soon enough I got my hands on a national wide TV campaign for Snickers, then another one for Whiskas, and I kept repeating that trick until there was no room left on my table for a single wobbler brief. By the end of my second year Snickers got “Best TVC of the year”, “Best line of the year” and an Effie, which made me one very happy copywriter.
That was when I moved to another department and decided I wanted to do more digital stuff. Visa, P&G and Intouch insurance became my main clients. A year after I found myself with a handful of projects like apps, websites and digital platforms, and the company got its first Cyber Lion. Right now I’m looking for a way to combine both. I really miss shooting and I can’t imagine my day without being able to say: “This thing could work great as a mobile website”.